Vegard Hansen

Vegard Hansen is the Sponsorsjef (Sponsorship Manager) at Coop Norge, a position he has held for over 20 years.1 In this role, he leads Coop Norge's extensive sponsorship activities.1

Professional Experience

Vegard Hansen brings a wealth of experience to his position at Coop Norge. He has previously worked for organizations such as Mot and Skomakerhaug.2 His long-standing career in sponsorship management has made him a seasoned professional in the field.

Responsibilities and Achievements

As Sponsorsjef, Vegard Hansen oversees significant sponsorship engagements, particularly in Norwegian football. He has been instrumental in:

• Extending Coop's sponsorship contract with Norwegian football, including Eliteserien, Toppserien, and OBOS-ligaen.35
• Focusing on promoting equal opportunities in sports, especially for women and girls in football.4
• Distributing football jerseys to youth teams, a tradition that began in 2001 during the Norway Cup.6

Advocacy for Equal Opportunities

Hansen is passionate about using Coop's role as a sponsor to fight for equal opportunities in sports.4 He has been involved in initiatives aimed at ensuring equal opportunities in football, particularly for women's teams.5

Public Engagement

Vegard Hansen actively participates in public discussions about sponsorship and equal opportunities in sports. He has been featured in podcasts, such as "Vi er Coop," where he discussed equal opportunities in sports alongside athlete Amalie Iuel.7