Vedrana Novosel

Vedrana Novosel is a key figure at RetailNext, a company specializing in smart store retail analytics. She holds the position of Director of Product Management, where she plays a crucial role in developing and managing the company's product offerings.

Professional Background

Novosel has been instrumental in advancing RetailNext's analytics capabilities, particularly in the area of in-store shopper behavior analysis. She has been involved in the development of several important features:

• Full Path Analysis: Novosel highlighted the importance of this feature, which eliminates blind spots in understanding in-store shopping behavior.1
• Performance Dashboard: She has been involved in enhancing this tool, which provides retailers with easy comparisons of in-store performance and actionable insights.1
• Optimization Dashboard: Novosel led the introduction of this feature, which helps retailers optimize staff scheduling based on traffic data.2

Expertise and Contributions

Novosel demonstrates a deep understanding of retail analytics and the challenges faced by brick-and-mortar stores. Her work focuses on:

• Developing solutions to bridge the gap between online and in-store shopping analytics
• Creating tools that provide actionable insights for retailers to improve shopper experiences
• Addressing industry challenges such as labor shortages and the need for data-driven decision-making

Professional Network

Vedrana Novosel is based in Sacramento, California, and has over 500 connections on LinkedIn.3 Her LinkedIn profile can be found under the username vedrana-novosel-65b3b316, reflecting her professional presence in the retail technology sector.