Varda Tirosh

Varda Tirosh is the Chief Customer Officer at Optimove, a leading customer relationship management (CRM) marketing platform.16 As a senior executive, she leads the customer organization at Optimove and is responsible for overseeing large-scale operations.45

Professional Background

Varda has been with Optimove since 2012, demonstrating a long-term commitment to the company.6 Her role as Chief Customer Officer involves:

• Providing leadership for the customer success team
• Ensuring customer satisfaction and retention
• Driving the company's customer-centric approach

Expertise and Contributions

Varda is known for her expertise in:

• Customer success strategies
• Data-driven marketing
• Automation in customer relationship management

She has been instrumental in helping Optimove's clients transition from broad-based marketing campaigns to more targeted, personalized approaches.2 Varda frequently shares insights on using data and automation to drive customer success, as evidenced by her participation in industry panels and discussions.7

Leadership Style

Varda is described as an energetic and accomplished senior executive.4 She emphasizes the importance of:

• Creativity among global customer success teams
• Implementing "side projects" to spark innovation
• Scaling capacity without necessarily increasing headcount3

Vision for Customer Success

Under Varda's leadership, Optimove's vision for customer success goes beyond simply providing a platform. She aims to:

• Offer comprehensive support to customers
• Help clients leverage data for more effective marketing
• Enable personalized, emotionally intelligent customer interactions25

Varda Tirosh's LinkedIn profile can be found at https://il.linkedin.com/in/varda-tirosh-b59a0628, where more details about her professional experience and accomplishments are available.4