Vanessa Youshaei

Vanessa Youshaei is the founder and CEO of Petite Ave, a fashion company dedicated to providing stylish clothing options for women under 5'5". At just 5'0", Youshaei recognized a significant gap in the fashion market, where petite women often struggled to find well-fitting and fashionable attire. Her journey began after her own experiences of shopping in the children's section and spending excessively on alterations to fit into adult clothing.13

Background and Education

Youshaei holds a degree from Emory University's Goizueta Business School, where she developed her business acumen. Before founding Petite Ave, she worked at Google for nearly four years, where she learned to leverage data for decision-making. This experience was pivotal in shaping her approach to launching her business, as she conducted extensive market research and engaged with potential customers to understand their needs.12

Petite Ave

Founded in 2018, Petite Ave aims to be a one-stop shopping destination for petite women, offering a curated selection of brands that prioritize fit and style. Youshaei's vision extends beyond just selling clothes; she aspires to create a community that empowers petite women and advocates for their representation in the fashion industry. She has emphasized the importance of building partnerships with various fashion brands, overcoming initial challenges through persistence and strategic outreach.13

Community Engagement

Youshaei is also focused on fostering a supportive community for petite women, drawing parallels with the progress made in the plus-size fashion sector. She believes that by elevating the conversation around petite fashion, she can help shift societal perceptions and improve options available for this demographic.13

Through her work with Petite Ave, Vanessa Youshaei is not only changing how petite women shop but also promoting inclusivity within the fashion industry.