Vanessa Holding

Vanessa Holding is the Executive Producer and Co-Owner of Arc + Crown Media, a full-service video agency based in Toronto, Canada.1 She is a video production expert and video coach who helps businesses create impactful videos.1

Professional Background

Vanessa has been with Arc + Crown Media since October 2015, where she specializes in producing videos for the online world.1 Her work encompasses various aspects of video production, including:

• Digital campaigns
• Audio and video production
• Website development
• Social media engagement
• Mobile marketing

Prior to her current role, Vanessa worked as a Freelance Media Producer for MediaTribe Interactive from 2008 to 2013.1 She also served as an Associate Producer at Keywest Video from July 2011 to December 2012.1

Expertise and Approach

Vanessa's expertise lies in guiding clients through the production process while focusing on their goals. She and her team at Arc + Crown Media create diverse styles and formats of video content, including:

• Animation
• Multi-camera staged scenarios
• Webinars
• Self-recorded and virtually recorded content1

Her approach involves understanding clients' unique needs and developing strategies and creative content to help achieve their desired goals.2 Vanessa is passionate about translating marketing, communication, and learning content into dynamic videos that compel action.2

Professional Philosophy

Vanessa believes in the power of video to help companies get attention for their content.3 She works with a variety of clients, particularly B2B-based businesses in the mid-range, who are looking to make video a priority in their business.3 Her focus areas include:

• Creating videos for employee engagement and company culture
• Developing video content to attract more clients
• Producing video series for websites
• Assisting with self-recorded videos for social media3

Vanessa's success stems from her ability to understand her clients' unique needs and develop strategies that help achieve their desired goals, always looking for the best way to tell a story that engages, educates, and inspires.2