Vanessa Guillén

Vanessa Guillén is a seasoned professional with over 10 years of experience leading teams in Marketing and Sales. She has worked across a diverse range of industries, gaining expertise in sectors such as Automotive, Apparel and Fashion, Services, Advertising, Media, Food, Technology, Telecom, Trade, and Customer Service. With a background in Economics and a Master's degree in Marketing Management, Vanessa possesses extensive knowledge of the B2C and B2B markets in Bolivia.

Her professional journey includes developing comprehensive 360-degree business plans focused on achieving short, medium, and long-term objectives and profitability. She is skilled in marketing planning, market analysis and research, media planning, trade marketing, event planning and execution, graphic design direction, agency collaboration, budget management, campaign planning, public relations, incentives planning, leading marketing departments, push and pull strategy development, and B2B sales.

Vanessa Guillén can be contacted via email at v.guillenalexander@gmail.com.

In terms of education, she completed her Bachelor's degree with a focus on Economics and Business Administration at The University of Texas at Austin. She also pursued a Master's degree in Marketing Management at EAE Business School. Additionally, Vanessa studied at the Santa Cruz Cooperative School, where she obtained degrees in Bachillerato and a dual American-Bolivian Diploma.

Throughout her career, Vanessa has held various key roles, including Director General at Privé - Marketing Consultant, Director and Co-Founder at Market Creativo, Commercial Manager at El Cuartito, Brand Manager at Bolivian Automotors, Marketing Manager at Femenina s.r.l., Marketing Chief at DMC, National Marketing and Advertising Chief at IMBA S.A., Account Executive at Consorcio Publicitario Rozenman, Marketing Manager at Masters Lounge, Commercial and Image Coordinator at Sociales Vip, Marketing at IBCE, Sales Executive at Cbeyond (now a Birch Company), Bi-lingual Promotions Specialist at TEAM Enterprises, and Supervisor at DHFS at The University of Texas at Austin.