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    Vanessa Gallo

    Digital Product Manager - Self-Serve - eCommerce - Tech for Good @TVO

    Vanessa Gallo is a creative, collaborative, and data-driven leader with over 5 years of product management experience and project-adjacent experience in content marketing.

    She has held roles as a product owner, product lead, and scrum manager in various industries including financial services, media, telecommunications, and online education/non-profit sectors.

    Vanessa's expertise lies in engaging customers through omni-channel product onboarding strategies, product optimizations based on customer journey mapping, design thinking, data analysis, and UX research.

    She has recently focused on improving the browsing, buying, and checkout experiences for both local and global audiences using the Shopify Plus platform, collaborating closely with sales and operations teams.

    Vanessa values progressive, ethical, innovative, and customer-centric companies that promote diversity, and she enjoys writing, watercolor painting, and mindfulness in her personal time.

    Her skills include product management (roadmap, Agile Scrum, Waterfall, onboarding, support, e-commerce, search), empathy-driven practices (UX research, design thinking, customer journey maps, accessibility), data analysis (product tagging, financial modeling, dashboard creation), and proficiency in tools like JIRA, Slack, Adobe Analytics, Google Analytics, and Shopify Plus.

    In the realm of content marketing, Vanessa is adept at CMS, taxonomy, video and content strategy, SEO, social media, email marketing, and on-site search optimization.

    Vanessa's educational background includes studies in Writer's Extension at UCLA, Drama at Cardinal Carter Academy for the Arts, and a Bachelor of Business Administration in Marketing and Finance from York University's Schulich School of Business.

    Her professional experience spans roles such as Digital Product Manager at TVO, focusing on education platforms, as well as various positions at Rogers Communications and American Express.

    Vanessa has previously served as a Manager in Programming and Content Strategy, Digital Product Manager for profile and personalization, and Marketing Analyst at different stages of her career.

    Vanessa Gallo
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    Location

    North York, Ontario, Canada