Vanessa Quirós

Vanessa Castillo Quirós is a seasoned professional in marketing and communication with a rich background spanning over 15 years across various industries and sectors.

She has gathered extensive experience in marketing 360 strategies both online and offline, showcasing her versatility in settings ranging from certification companies to FMCG, mass-market, and advertising agencies.

Vanessa has a notable track record of working with renowned multinationals like McCann Erickson and Bureau Veritas, where she spearheaded pioneering projects such as implementing the first e-commerce platform in the certification industry globally.

Her focus on achieving business objectives and driving results is evident in her career, complemented by adept team management skills, a proactive approach to learning and innovation, and a profound passion for her profession.

With a proficiency in utilizing various marketing tools including Salesforce, Zoho, Semrush, Hootsuite, Google Analytics, and Power BI, she demonstrates a keen understanding of optimizing different traffic channels to enhance sales performance.

Vanessa thrives in collaborative environments, excelling in international settings with a high level of English proficiency, adept problem-solving abilities, and a strategic marketing vision.

Her academic background is equally impressive, with qualifications ranging from a Master's in ISO standards to ongoing studies towards a PhD in Digital Marketing and various specialization courses in areas like SEO, SEM, E-commerce, social media, branding, and sector-specific marketing.

She has held key positions such as Digital Marketing Manager at ESSAE, Chief Marketing Officer at datahack school, Marketing and Communications Manager at Ricopia Technologies, and Marketing Manager roles at reputable organizations like Bureau Veritas, Bodegas Fernando Castro, and Denominación de Origen Valdepeñas, among others.

Vanessa's career journey includes experiences as Head of Strategy at Inbrand Mkt & Co, Grupo CCA, and as an Account Planner at McCann Worldgroup Spain, reflecting her diverse skill set and strategic mindset.