Vanathy Lakshmi

Vanathy Lakshmi is an experienced product management professional with a strong background in digital and e-commerce. Here's an overview of her career and accomplishments:

Current Role

Vanathy Lakshmi currently serves as the Vice President of Products & Experiences at JCPenney, a position she has held since May 2022.3 In this role, she is responsible for leading and transforming digital product initiatives for the company.

Previous Experience

Prior to her current position, Vanathy held several notable roles:

• Head of Product - App Mobile Web Discovery Experiences at Albertsons Companies (October 2021 - May 2022)3
• Vice President, Digital Product Management - Digital and Omni-Channel at Sally Beauty (February 2020 - October 2021)3
• Various product management roles at companies like Walmart, Pier 1, and others1

Achievements at Sally Beauty

During her tenure at Sally Beauty, Vanathy made significant contributions:

• Built a high-performing team of UX directors, product directors, designers, researchers, and developers
• Led the launch of Ship from Store and Buy Online, Pick Up in Store (BOPIS) initiatives
• Spearheaded the redesign of cosmoprofbeauty's website
• Optimized the Sally Beauty website, resulting in doubled conversion rates
• Modernized customer experience, leading to tripled conversion and improved customer retention3

Education

Vanathy holds a Master's degree in Computer Application and a Bachelor's degree in Computer Science from Bharathidasan University.1

Skills and Expertise

Vanathy is known for her:

• Strong leadership and team-building abilities
• Expertise in digital product management and e-commerce
• Skill in launching successful strategies and improving customer experiences
• Ability to navigate ambiguity and align roadmaps with short-term and long-term goals2

Additional Roles

In addition to her primary career, Vanathy serves as:

• Member of the Board of Directors and Advisors for Faherty Brand (since September 2022)
• Startup Angel Advisor for a stealth startup (since August 2021)3

Vanathy Lakshmi's diverse experience and proven track record in digital product management have established her as a respected leader in the e-commerce and retail technology space.