Celia Van Wickel

Celia Van Wickel is an ecommerce and insights veteran known for her leadership in driving ecommerce initiatives with data-driven outcomes at renowned companies like Walmart, Lowe's, Mattel, Coca-Cola, and Mars.

She excels in providing creative and action-oriented recommendations, impacting growth in e-commerce, retail, marketing, and foodservice sales teams with a focus on storytelling and collaboration.

Celia is recognized for her extensive knowledge in retail and ecommerce and is passionate about challenging the status quo, fostering new perspectives, and staying abreast of digital commerce trends.

Listed as one of RTIH's Top 100 Retail Technology Influencers, Celia has been featured in industry publications and is highly engaged in discussions on emerging trends in the digital commerce landscape.

Her key skills encompass omnichannel retail expertise, retail media optimization, strategic insight generation, consumer and shopper understanding, team leadership, data analytics, consumer insights execution, public speaking, and more.

Celia holds a Master's degree in Marketing Analysis from DePaul Driehaus College of Business and a Bachelor's degree in Speech, Marketing Communications, Advertising, and Public Relations from Emerson College.

Her prior roles include Director of Digital Commerce at Russell Stover Chocolates, Director Omnichannel Digital Commerce Analytics at Mars, Sr. Director of Digital Commerce at Kantar, among other senior positions at prominent companies.