Van West

Van West is an accomplished strategic business development and marketing executive with over 15 years of experience in leading teams in diverse environments, ranging from startups to Fortune 500 companies. He has a product-oriented entrepreneurial mindset, focusing on strategy, growth, and product development. With a passion for digital engagement, Van creatively leverages revenue opportunities and is driven by growth and long-term business sustainability.

He has a strong focus on executive leadership, go-to-market strategies, product-market fit, and full customer lifecycle development. Van's expertise spans across multiple industries including Technology (AI, Deep Learning, Computer Vision, Neural Networks), SaaS Platforms, Retail, Commercial Real Estate, Events, Travel, and Security, operating in B2C, B2B, and B2E environments.

Van is adept at strategic large deal negotiations, scalable business modeling, enterprise account development, revenue forecasting, and managing full P&L accountability. He excels in building sustainable relationships and navigating enterprise-level executive interactions.

In the realm of marketing, Van has been involved in global partnership establishment, complex growth tactics, online/mobile advertising using platforms such as Google Adwords/Adsense, Facebook Ads, and Apple iAds, as well as email marketing automation tools like Marketo, HubSpot, SalesForce, and more. He is deeply data-driven, focusing on maximizing ROI through media/PR agency strategies and deployment.

Van's product expertise lies in go-to-market strategies, product-market fit, user/customer development, customer lifetime value analysis, user acquisition, and engagement metrics. He is well-versed in agile product development methodologies, establishing key metrics, and creating user/customer personas and journeys for efficient product development.

Throughout his career, Van has achieved significant milestones such as planning and executing global partner programs with over 1000% ROI in under 30 days, negotiating large enterprise deals exceeding $7 million, and demonstrating exceptional skills in recruiting, hiring, team building, coaching, and leadership with teams of up to 30 members across the globe.