Van Rais

Van Rais is a behavioral designer and partner at Hello — Better, a strategy consultancy based in New York City. He is a multi-cultural professional with a diverse background, being German/Croatian and Canadian/American.1

Professional Background::

• Specializes in behavioral branding and design
• Addresses complex business challenges through brand architecture and customer experience
• Uses behavioral science to predict results and identify business opportunities
• Drives results by creating emotional visual stories and design solutions

Career Highlights::

• Recipient of multiple design awards including ReBrand Award, Good Design Award, ANA Award, Communication Arts, and Art Directors Club1
• Previously worked at Fortune 500 companies like Interbrand, Mercer Consulting, McCann Consulting, R/GA, and AKQA1
• Involved with applied behavioral science communities
• Entrepreneur with startups including SmithRais NYC, c_Suite Technology, and FFF Network1

Personal Attributes::

• Lives in New York City
• Passionate about art and pop culture
• Actively involved in shaping the future of design in society

Van is currently a partner at Hello — Better, where he focuses on transforming complex business issues into commercial and product opportunities that are useful, usable, and desirable.1