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Valeriia Selezeneva
Communications expert
Professional Background
Valeriia Selezeneva is a highly accomplished professional with extensive experience in strategic communications, media relations, and marketing communications. With a diverse background that spans various prestigious organizations in Ukraine, Valeriia has demonstrated an exceptional ability to craft compelling communication strategies that resonate with diverse audiences. Her career has been marked by her role as Public Relations Director at the Kyiv School of Economics, where she significantly elevated the institution's visibility and engagement through innovative outreach initiatives.
Her tenure at the Ministry for Development of Economy, Trade, and Agriculture of Ukraine as the Communications Office Head illustrates her capability in navigating complex governmental communications and engaging stakeholders effectively. Valeriia's expertise in public relations was further honed during her time at the National Bank of Ukraine, where she served as both the Public Relations and Financial Literacy Office Head and the Deputy Head of the Information and Public Communications Office. Here, she played a crucial role in shaping the bank's public image and promoting financial literacy across Ukraine.
Valeriia's career path also includes an impactful role as Communications Director at the Centre for Economic Strategy, where she contributed to the development and dissemination of critical economic strategies. Her early career highlights include serving as a PR Manager at JSC VTB Bank (Ukraine) and creating informative content as a Journalist at Information Agency "Ukrainian News." Valeriia's foundational experience as a Project Manager for the Students Trade Union Organization at Kyiv National Taras Shevchenko University showcases her leadership and organizational skills from a young age.
Education and Achievements
Valeriia's educational background is rooted in her dedication to public relations and strategic communication. She has completed her studies in Public Relations and International Information at Kyiv National Taras Shevchenko University, a leading institution known for producing industry experts in communication. Additionally, her studies in Japanese Language and Literature equipped her with unique linguistic skills and cultural insights that complement her work in international communication.
Moreover, Valeriia pursued advanced studies in strategy at the Kyiv Academy of Media Arts, solidifying her understanding of strategic approaches that drive effective media and communication campaigns. This broad educational foundation has provided her with the tools necessary to excel in various dynamic environments, enhancing her ability to communicate effectively across different platforms and audience segments.
Achievements
Throughout her career, Valeriia Selezeneva has garnered numerous accolades and achievements that reflect her strong contributions to the fields of media and strategic communications. Her leadership in the communications office of significant national institutions like the National Bank of Ukraine and the Ministry for Development of Economy, Trade, and Agriculture underscores her aptitude for managing high-stakes communication strategies that influence policy and public perception.
Valeriia's role in enhancing financial literacy through her initiatives at the National Bank of Ukraine is particularly noteworthy, demonstrating her commitment to educating the public and fostering transparent communication between institutions and citizens. Her work has not only advanced the visibility of the organizations she has been associated with but has also contributed to the broader economic discourse in Ukraine, showcasing her dedication to impactful communication and strategic outreach.