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Valerie McMurray
Founder & CEO at Soleil Toujours
Valerie Rodriguez McMurray is the founder and CEO of Soleil Toujours LLC, a luxury sun and skincare brand established in 2015. Here are some key points about her background and achievements:
Background and Education
Valerie McMurray is a native of the New York City metropolitan area and currently resides in Bronxville, Westchester, with her husband Scott, three children, and two dogs. She holds a bachelor’s degree in English and economics from Barnard College and an MBA from the Darden School of Business Administration at the University of Virginia.123
Career
Before founding Soleil Toujours, McMurray had an 18-year career in investment banking and the financial services industry. She also owned a luxury resort-wear line called MerSoleil, which included cover-ups and swimsuits. This experience in fashion and finance significantly aided her in launching and developing her sun care business.123
Founding of Soleil Toujours
The idea for Soleil Toujours was born when McMurray was expecting her third child and became concerned about the harmful chemicals in traditional sunscreens. She researched cleaner alternatives and found a lack of high-quality, natural-based sunscreens and moisturizers. This personal concern transformed into a professional mission, leading to the creation of Soleil Toujours.123
Innovations and Products
Soleil Toujours is known for its mineral-based, non-toxic sunscreens that incorporate potent antioxidants and anti-aging ingredients, such as peptides, stem cells, and the company's proprietary EcoSun complex (which includes vitamin C ester, vitamin D, red algae, and bisabolol). The brand offers a range of products, including sunscreens, tinted moisturizers, lip masques, hydrating mists, and eye care products. Recently, the brand has also introduced organic self-tanners and is planning to launch lipsticks.123
Sustainability and Environmental Commitment
McMurray is deeply committed to sustainability and environmental consciousness. Soleil Toujours maintains a net-zero carbon footprint by offsetting its carbon emissions through investments in carbon projects via Cool Effect. The company also supports coral reef restoration through contributions to the Goldeneye Foundation. All products are branded with the “Planet Aware at Sephora Clean” green seal, indicating their eco-friendly and reef-safe status.123
Market Presence and Recognition
Soleil Toujours has gained significant recognition, featuring in top U.S. and international magazines such as Vogue, Marie Claire, Elle, and Glamour. The brand is stocked by high-end retailers like Blue Mercury and Sephora, and it also launched a more moderately priced line called Summer Camp at Walmart in 2022.123
Personal Life and Community Involvement
Valerie McMurray is an avid skier, tennis player, and traveler. She is actively involved in her community, serving on the boards of several educational institutions, including The Convent of the Sacred Heart 91st Street in New York City, Graham Windham, the Reformed Church Nursery School, and The Bronxville School.123

