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Valerie Prokhorenko
Senior Director, Kayanee-(PIF) Special project, KSA. Wellness Strategy and Development within Hospitality/Travel/Community/Wellness Tourism industries.
Valerie Prokhorenko is a seasoned Wellness professional with nearly 20 years of experience in leading Spa & Wellness projects in Europe and GCC. She currently serves as the Director of Wellness at Boutique Group, a position she has held since February 2024.13 Prior to this, she was the Senior Director at Kayanee, a PIF (Public Investment Fund) special project in Saudi Arabia, focusing on Wellness Strategy and Development within Hospitality, Travel, Community, and Wellness Tourism industries.2
Prokhorenko's career highlights include:
- Regional Director MENA at Arch Amenities Group (formerly WTS International, Inc.) from January 201713
- Expertise in operational setup and integration of wellness programs in premium facilities
- Skilled in feasibility studies, concept design, procedures, systems, and creating personalized wellness journeys
- Strong financial analytics and ability to build high-performance systems and successful collaborations
She holds a degree in Veterinary Medicine from Sumy National Agrarian University and has a background in various leadership roles within the Spa industry.
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Location
Riyadh, Saudi Arabia
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