Valerie Prokhorenko

Senior Director, Kayanee-(PIF) Special project, KSA. Wellness Strategy and Development within Hospitality/Travel/Community/Wellness Tourism industries.

Valerie Prokhorenko is a seasoned Wellness professional with nearly 20 years of experience in leading Spa & Wellness projects in Europe and GCC.

Valerie has comprehensive exposure to all aspects of the Spa business, excelling in Wellness Concepts, Design & Development, Real-time Operations, Business Development, and expansion strategies.

She is skilled in operational setup and integration of wellness programs in premium facilities, with expertise in feasibility, concept design, procedures, systems, and creating personalized wellness journeys.

With a strong belief in collaborations and human resources, Valerie is adept at selecting and managing talent effectively, ensuring new wellness initiatives translate into profitable business models.

Her personality attributes include being driven, decisive, competitive, determined, result-oriented, and detail-oriented, with strong financial analytics and a knack for building high-performance systems and successful collaborations.

Valerie Prokhorenko holds a degree in Veterinary Medicine from Sumy National Agrarian University and has a background in various leadership roles in prestigious organizations within the Spa industry.