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Valerie Jimenez
B2B Branding and Marketing Expert | 40 Under 40 (Dallas Business Journal) | CEO / Founder at Bold Entity
Valerie Jimenez is the Founder and CEO of Bold Entity, Inc., a marketing agency based in Dallas, Texas, specializing in branding, digital marketing, and public relations for B2B businesses. She established the company in 2010 at the age of 24 after leaving her role as Creative Director at Plastipak Packaging, where she developed internal marketing campaigns for various departments. Jimenez's educational background includes a BFA in Graphic Design from The Art Institutes and studies in fine arts at Tecnológico de Monterrey and the Centre International de Valbonne.124
Jimenez has been recognized for her contributions to the business community, notably being named one of the Dallas Business Journal's "40 Under 40" in 2021. Her agency focuses on helping small to mid-sized businesses enhance their marketing strategies to compete effectively in their respective markets. She emphasizes the importance of storytelling and authentic narratives in marketing, drawing from her experiences working with diverse clients, including many minority- and women-owned businesses.134
In addition to her role at Bold Entity, Jimenez is a graduate of the Goldman Sachs 10KSB program, which supports small business owners in advocating for policy changes. She is also committed to mentoring the next generation of business leaders, reflecting on the importance of building networks and relationships in her own journey.123