Valerie Brackett

Valerie Brackett is a data-driven professional with a strong background in campaign strategy and performance evaluation across various digital channels.

She specializes in programmatic display, paid social, mobile app acquisition, native advertising, and employs a multi-touch attribution approach to enhance strategy and achieve specific KPIs.

Valerie is skilled in handling large budgets effectively, collaborating across departments, and is focused on direct response and ROI-driven strategies.

Her expertise includes programmatic display, paid social, content marketing, SEM, email marketing, CRM audience segmentation, tag management, mobile app acquisition and strategy, retargeting, budget allocation, bid management, offline/online data strategy, and creative strategy.

She is proficient in working with DSPs, Adobe DMP (Audience Manager), DCM, Google Adwords, Facebook, Outbrain, Taboola, Adobe Analytics (Omniture), Tableau, Adjust, and Apple Search.

Valerie Brackett is also trained in management, team leadership, and holds a Google AdWords Display certification.

Currently, she serves as an Affiliate Manager at FlexOffers.com, where she likely brings her wealth of experience and skills to drive successful campaigns and achieve effective results.