Valda Coryat

Valda Coryat is a senior executive dedicated to building brands, organizations, and communities. With a vast experience spanning global, regional, and U.S. domestic roles, she excels as a natural leader and strong communicator. Valda has a demonstrated track record of leadership in various categories and business models from Fortune 500 companies to emerging ventures. Her expertise includes categories like Food & Beverage, Fresh Produce, Beauty, Personal Care, and Household Surface Care, and channels such as Food, Drug, Mass, Club, Direct Selling, On Premise, and Off Premise.

Valda has a proven history of leading significant margin and profit growth while reversing market share declines through cross-functional collaboration focusing on cost of goods, commodity pricing, process improvements, retail pricing, and consumer segmentation. She also specializes in brand development and equity enhancement, using consumer research, market intelligence, segmentation, and a strategic approach to ensure business growth and successful innovation launches.

Beyond her corporate roles, Valda is actively involved in public and private sector initiatives, advocating for children, girls, and community building at Federal, State, and Local levels. She is described as having a global DNA, being a thoughtful contributor, results-oriented, optimistic, passionate, and curious. Valda strongly believes in the transformative power of digital media to influence culture, society, and brand building.

Her educational background includes an MBA from Columbia University's Columbia Business School, a BA from Duke University, and Executive Development studies at Cornell University. Valda has held key positions such as Chief Marketing Officer at Trulieve, Director of Marketing at National Mango Board, Consultant at VSC Marketing & Communications, Vice President of Marketing at Sun & Skin Care Research, LLC, Director of Caribbean & Americas at The HEINEKEN Company, Director of Global Brand Marketing at Avon Products, Inc., Brand Management in North America at Colgate-Palmolive, and Marketing Intern at Warner-Lambert at Pfizer.