Val Shah

Val Shah is the CEO and owner of The Native Agency, a native-focused media buying agency based in Oakland, California.12 Some key points about Val Shah:

Professional Background

• Founder and CEO of The Native Agency, which specializes in native advertising and media buying12
• Experienced in digital advertising, particularly native advertising formats
• Has worked with major advertising platforms like Taboola1

Expertise

• Native advertising strategies
• Media buying
• Digital marketing
• Business development in the advertising technology space

Approach and Philosophy

Val Shah emphasizes innovation and forward-thinking in digital advertising. In an interview, he highlighted:

• The importance of native advertising as an alternative to traditional digital ad channels
• Valuing partnerships with ad platforms that have a long-term vision, like Taboola's 30-year deal with Yahoo1
• Focusing on international markets for advertising opportunities, noting lower costs per click in some regions1

Online Presence

Val Shah maintains professional profiles on social media platforms:

• Twitter handle: @val_shah2
• LinkedIn username: valshahcorp3

While specific details about Val Shah's consulting work are limited in the provided information, his role as CEO of The Native Agency suggests he likely provides strategic guidance and expertise in native advertising and digital marketing to clients.