Vadim Volos

Vadim Volos is a seasoned professional in the field of public affairs and media research. He currently serves as the Vice President for the Public Affairs and Media Research department at NORC at the University of Chicago, a position he has held since November 2021.2

Prior to joining NORC, Vadim had a notable career at Ipsos, where he held the position of Senior Vice President.14 During his time at Ipsos, he was responsible for global initiatives such as the Nation Brands Index (NBI) and City Brands Index (CBI), which focus on place branding and destination research.

Career Progression

Previous Roles::

• Senior Vice President at Ipsos (2018-2021)5
• Global Director of Anholt-GfK Nation Brands Index and City Brands Index (2005-2018)5

Current Role::

• Vice President at NORC at the University of Chicago (2021-present)5

Expertise and Skills

Vadim Volos is a multilingual executive with over two decades of experience in designing and executing international research projects.3 His expertise spans various areas, including:

• Public affairs research
• Media research
• Place branding
• Destination research
• Global market research

Throughout his career, Vadim has been involved in high-profile projects related to nation and city branding. For instance, he has been quoted in press releases discussing the rankings of cities and countries in terms of their brand strength.67

Vadim's transition from Ipsos to NORC at the University of Chicago represents a significant move in his career, bringing his extensive experience in global research to a renowned academic institution.