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Vadim Tsemekhman
Director of Product, Ads at Instacart
Vadim Tsemekhman is the Director of Product, Ads at Instacart, a position he has held since March 2021. Based in Seattle, Washington, he leads a product team focused on enhancing ad quality, optimization, and the development of various ad formats.12
Professional Background
Before joining Instacart, Tsemekhman had an extensive career in product management and advertising technology:
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Director of Product Management at WalmartLabs (June 2016 - January 2021): He contributed to product management in a significant retail technology environment.
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CEO and Co-Founder of OpenDSP (January 2014 - May 2016): He led a marketing technology platform aimed at helping brands optimize their advertising strategies through innovative solutions and machine learning.
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Senior Director of Product Management at Integral Ad Science (March 2012 - November 2013): He developed analytical approaches to measure the effectiveness of online advertising campaigns.
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Manager of Advertising Platform at Red Aril (July 2009 - March 2012): He managed ad operations and participated in the design of Real-Time Bidding systems.
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Research Scientist at the University of Washington (1999 - 2004): Tsemekhman began his career in academia, focusing on theoretical condensed matter physics.
Education
Tsemekhman holds a Ph.D. in Theoretical Condensed Matter Physics from the University of Washington (1992 - 1998) and a Master’s Degree in Theoretical and Mathematical Physics from Peter the Great St. Petersburg Polytechnic University (1982 - 1988).1
Skills and Expertise
He is recognized as a thought leader with a deep understanding of data strategy and marketing technology, emphasizing the intersection of technology and advertising.12
