Uzma Atcha

Uzma Atcha is a digital strategist with over a decade of experience in digital and inbound marketing across MENA and APAC.

She is skilled in synthesizing hours of data analysis, research, and insights to tackle abstract business problems.

Her expertise ranges from customer insight and experience to lead generation, information architecture, and content marketing strategy.

Uzma has developed integrated marketing plans focusing on personalization, marketing automation, and inbound methodologies.

She has worked with various industries including high tech B2B, finance, banking, e-commerce, healthcare, retail, education, government, travel, and not-for-profit sectors.

Beyond her professional work, Uzma is also actively involved in charitable initiatives such as climbing Mount Kilimanjaro to raise awareness and funds for children with intellectual disabilities.

She holds a degree in Marketing from the Digital Marketing Institute and a Bachelor of Arts in Media Studies, Communication, International Relations from The American University In The Emirates (Aue).

Currently, Uzma Atcha serves as the Strategy Director at gyro, having previously held positions such as Senior Strategy Consultant at gyro, Senior Strategist at Bonsey Jaden, Digital Marketing Strategist at Prototype Interactive, and others.

At various stages of her career, she has worked with renowned organizations like Camali Clinic, Eureeca, Al Tamimi Investments, Rocket Internet Turkey and MENA, and others.

Her diverse professional experience and philanthropic contributions make Uzma Atcha a prominent figure in the digital marketing industry.