Ursula Siegfried

Ursula Siegfried is an accomplished professional currently serving as the Vice President of Operations at Sky Österreich, a position she has held since 2022. In this role, she is responsible for overseeing the Product Roadmap, Partnerships, Sales, and Customer Service for the Austrian market, as well as leading business transformation projects at the company.1

Prior to her current position, Siegfried was the Director of Human Resources & Administration at Sky Österreich from 2018 to 2022. Her responsibilities in this earlier role included managing human resources functions, internal communications, facility management, and IT.12 Siegfried's career in the media sector began with her role as Director of Management and Organizational Development at Sky Deutschland before transitioning to Sky Österreich in 2018.1

Her educational background includes a Master of Arts in Organizational Development from Technische Universität Kaiserslautern and a Diplom in Business Studies & Economics from Universität Passau. She has also studied at Université Laval. Before entering the media industry, Siegfried held senior HR positions in luxury hospitality and worked as an independent HR consultant.

Overall, Ursula Siegfried's extensive experience in human resources and operations within both the media and hospitality sectors highlights her strategic leadership capabilities.