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Ursula Ayrout
Marketing strategy, demand generation, and messaging and positioning
Ursula Ayrout is an accomplished marketing professional with a proven track record of success. She studied Commerce majoring in Marketing at the University of Western Sydney. Ursula is the Founder and CEO of Measure Co, where she helps companies build, scale, and measure their marketing efforts.
Previously, she was a Startup Mentor at Forum Ventures, where she helped young companies grow and succeed. Ursula also served as the VP of Marketing at Pantheon Systems Inc and the Director of Marketing: Recruiting & Employee Success at salesforce.com. At Business Objects, she held multiple roles, including Executive Director to the CMO and Field Marketing Manager - West Region.
Ursula's expertise lies in marketing strategy, customer loyalty, and campaign management. Her experience in analytics and metrics equip her with invaluable insights for devising effective marketing campaigns. Ursula's passion for helping companies achieve their business goals has made her a sought-after mentor and advisor.
