Ursina Beerli

Ursina Beerli is the co-founder and CEO of Precious Sound, a Zurich-based company that specializes in creating unique, playable records made from recycled precious metals such as silver, gold, and platinum.24

Professional Background

Ursina has extensive experience in commercializing consumer products, ranging from running shoes to luxury watches.5 Her expertise lies in understanding consumer preferences and staying up-to-date with the latest market trends. As the CEO of Precious Sound, she leads the company alongside co-founder Mark Sutton.3

Company Overview

Precious Sound, headquartered in Zurich, Switzerland, with a second base in New York, is at the forefront of a unique niche in the music industry.3 The company has tapped into the growing trend of vinyl record sales, identifying a "premiumization" opportunity in the market.7 Their innovative approach involves creating playable records using recycled precious metals, offering a luxurious and sustainable product for music enthusiasts.

Media Presence

Ursina Beerli has been actively promoting Precious Sound through various media channels. She was recently interviewed on Monocle Radio, where she shared insights about the company's vision and products.26 This media exposure has helped to showcase the unique concept behind Precious Sound and its contribution to the evolving landscape of the music industry.

Education and Network

Ursina's LinkedIn profile indicates that she has received education from INSEAD, a prestigious international business school.1 Her professional network on LinkedIn comprises over 500 connections, suggesting a strong presence in the business community.1

Through her role at Precious Sound, Ursina Beerli is pioneering an innovative approach to music preservation and appreciation, combining luxury, sustainability, and technology in a unique product offering.