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Umesh K
Director- Marketing @ Swiggy
Professional Background
Umesh Krishna K is a dynamic and versatile professional who has made impressive strides in the world of marketing. With a career that spans both traditional firms and high-growth environments like unicorn startups, Umesh has honed his skills as a 360-degree marketer. His expertise is rooted in a comprehensive understanding of brand management, performance marketing, and digital strategy. Umesh currently serves as the Director of Marketing at Swiggy, where he plays a crucial role in driving growth and innovation in the highly competitive food delivery space.
Before his tenure at Swiggy, Umesh made significant contributions at Ola, one of India’s most renowned ride-hailing companies. As a Marketing Manager, he developed and implemented effective marketing strategies that bolstered brand recognition and customer engagement. Umesh began his career at Bajaj Auto Ltd, where he took on the role of Assistant Manager in Marketing. His experience there was foundational, allowing him to grasp the nuts and bolts of effective marketing strategies in the automotive industry.
Umesh’s impressive background also includes time in Mahindra & Mahindra, where he was part of the Group Management Cadre, further developing his skills in cross-functional team management and strategic marketing. Umesh's ability to build and lead high-performing teams is one of his key strengths.
In addition to his expertise in marketing, Umesh has a passion for fitness and health. He has worked as a Fitness Coach, where he has successfully helped individuals achieve their personal health and fitness goals. Umesh believes that motivation and engagement are essential in fostering a lifestyle that promotes well-being, and he incorporates these principles into his coaching style. He is also certified by the American Council on Exercise (ACE Fitness), demonstrating his commitment to helping others lead healthy lives.
Education and Achievements
Umesh holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from the esteemed Indian Institute of Management, Kozhikode. His studies there provided him with a solid foundation in marketing principles and strategies, which he has effectively applied throughout his career.
In addition to his MBA, Umesh has pursued further education in Software Product Management at the University of Alberta. This program equipped him with additional knowledge and competencies in managing software products, an increasingly vital area in today's digital marketing landscape.
Early in his academic journey, Umesh earned a Bachelor of Technology (B.Tech.) degree in Electrical, Electronics and Communications Engineering from the National Institute of Technology Calicut. His engineering background not only enhances his analytical skills but also provides him with a unique perspective on integrating technology into marketing strategies. Umesh also received foundational education at Holy Angels Model School and Mount Bethany E.H.S, establishing a strong groundwork for his future successes.
Achievements
Umesh Krishna K's career has been marked by several noteworthy achievements. In his role at Swiggy, he has significantly contributed to the brand's growth by implementing innovative marketing strategies that resonate with a diverse consumer base. Through leveraging data analytics and consumer insights, Umesh has boosted performance marketing outcomes, driving revenue and customer satisfaction.
His time at Ola stands out, where Umesh facilitated key marketing initiatives that improved brand visibility and customer loyalty in a rapidly evolving market. His leadership and vision were instrumental in launching campaigns that engaged users across multiple channels, resulting in enhanced brand positioning.
Umesh's background in coaching athletes and individuals in various fitness disciplines further showcases his commitment to personal growth and well-being, aligning perfectly with his professional expertise in engaging customers and clients in meaningful ways. His unique combination of marketing know-how and fitness instruction demonstrates his dedication to fostering a holistic approach to personal and professional excellence.
In summary, Umesh Krishna K is a well-rounded professional whose career is built on a foundation of strong educational credentials, extensive experience in marketing, and a passion for fitness coaching. His ability to drive growth, lead cross-functional teams, and foster engaging marketing strategies sets him apart as a leader in the industry. Umesh's commitment to helping people achieve their best selves, both in their careers and their personal lives, is a testament to his dynamic approach to both marketing and coaching.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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