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Umang Barman
Security Marketing Leader
Professional Background
Umang Barman brings over a decade of robust experience in product marketing, specializing in security and privacy products. He is recognized for his exemplary execution of go-to-market (GTM) strategies, demand generation, content marketing, analyst relations, and public relations. Notably, Umang was the first Product Marketing Manager (PMM) hired at Duo Security, where he played a pivotal role in enhancing the company's market position and visibility. This foundation ultimately paved the way for significant contributions to several other organizations throughout his career.
In previous roles, Umang served as the VP of Marketing and VP of Product Marketing at Balbix, leading strategic initiatives that propelled the organization's growth in the competitive security landscape. He also held the position of Head of Product Marketing at Panther, where he was instrumental in shaping the product marketing strategy and driving customer engagement. With his extensive knowledge of competitive analysis, product packaging, pricing, messaging, positioning, and customer analytics, Umang excels in crafting strategies that resonate well with target audiences and align with overall business objectives.
Career Progression
Umang's career trajectory has showcased his ability to succeed in various roles across different organizations. Starting his journey as a Systems Engineer at Cisco Systems, Umang quickly transitioned into product management, culminating in a series of product marketing roles at Duo Security, a leading firm known for its innovative security technologies.
Throughout his career, Umang has contributed significantly to the marketing divisions of leading tech firms, providing insights to better understand customer needs. As a Senior Product Marketing Manager and subsequently as a Manager of Product Marketing at Duo Security, he developed vital marketing programs fueling customer acquisition and retention.
His expertise extends to product launches, customer marketing, and demand generation, encapsulating his strong commitment to advancing security and privacy solutions effectively. His role as Director of Product Marketing at Securiti further reinforced his skills in the area of data protection and privacy governance, ensuring that products catered to compliance requirements like PCI-DSS, HIPAA, NIST, FISMA, GDPR, and CCPA.
By establishing partnerships with channel partners and executing comprehensive GTM strategies, Umang demonstrates his multifaceted approach to marketing, emphasizing his ability to thrive in dynamic environments where innovation and adaptability are paramount.
Education and Achievements
Umang Barman is an alumnus of Northwestern University - Kellogg School of Management, where he attained a Master of Business Administration (MBA) with a focus on Marketing, Finance, and Entrepreneurship. This advanced education provided Umang with the strategic acumen required to excel in product marketing, helping him to synthesize complex business concepts into actionable marketing strategies.
Additionally, Umang holds a Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering from CMR Institute Of Technology. This technical background has equipped him with a firm understanding of the technologies underpinning the security and privacy domains, allowing him to effectively communicate product value and advantages to both technical and non-technical stakeholders.
Umang’s educational endeavors have established a solid foundation for his professional achievements. He continuously seeks to expand his knowledge through personal development and industry engagement, reflecting his commitment to lifelong learning—an essential trait in the ever-evolving field of technology and marketing.
Notable Achievements
Throughout his career, Umang has achieved remarkable milestones in product marketing, particularly in the security and privacy sectors. His contributions at Duo Security have positioned him as a leader in the marketing sphere, impacting user adoption and brand recognition positively.
At Balbix, Umang's strategic leadership in marketing has driven enhanced product visibility and engagement, reflecting his capability to align marketing initiatives with business goals effectively. His work with Securiti has focused on elevating product messaging and positioning within the data privacy sector, making significant strides in articulating the value proposition of privacy-by-design and data governance practices.
As a former Co-Founder of GradMemory, Umang’s entrepreneurial spirit shines through, showcasing his innovative mindset and passion for creating solutions that resonate with audiences. By integrating his technical expertise as a Systems Engineer at Cisco with his marketing proficiency, Umang has established himself as a sought-after expert in navigating the intricacies of data security and privacy compliance.
Umang's extensive experience in competitive analysis and product packaging further complements his marketing acumen, allowing him to create compelling narratives that drive engagement and foster customer loyalty. From data access rights to identity governance and single sign-on capabilities, his contributions have been pivotal in building products that meet stringent regulatory standards while also empowering users with trust and security in their digital interactions.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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