Umama Kibria

Umama Kibria, the Founder and Creative Director of Head of Social, is a visionary entrepreneur known for her exceptional ability to motivate and mobilize individuals.

With a background in digital marketing and event management, Umama has excelled in curating cohesive brand experiences across various platforms.

Acknowledged as a Forbes 30 Under 30 honoree and a TEDx Speaker, she has left a significant mark in the realms of marketing, technology, and community development.

As a seasoned entrepreneur, Umama has successfully established and expanded multiple ventures such as SweatPack and SASS Brands, attracting top-tier clients like Nike, Adidas, and Mercedes Benz Stadium.

Her proficiency as a social media influencer and community builder has enabled her to cultivate enduring brand loyalty and resonance.

Umama's expertise extends to performance creative marketing, where she adeptly merges paid and organic strategies to optimize return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Driven by an entrepreneurial spirit and a strong work ethic, Umama exudes a contagious energy that motivates her team and propels her as an industry trailblazer.

Education-wise, Umama holds a Bachelor of Business Administration (B.B.A.) in Marketing and Business Management from Georgia State University.

Throughout her career, she has held various key roles in renowned organizations like The Quality Edit, YMCA of Metro Atlanta, and J. Walter Thompson Atlanta, showcasing her versatility and leadership acumen.

Umama's professional journey includes diverse positions ranging from Creative Director to Program Coordinator, reflecting her multi-faceted skill set and adaptability in different environments.