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Ulrika Karlberg
Award-winning creative leader
Ulrika Karlberg is the Chief Creative Officer (CCO) at Yard NYC, a prominent advertising agency. She was appointed to this role in May 2023, making her the first female CCO in the agency's history, which marks a significant milestone for Yard NYC. Prior to her promotion, Karlberg served as co-CCO alongside the agency's founder, Stephen Niedzwiecki, who has since transitioned to the role of creative chairman.124
Professional Background
Karlberg has over a decade of experience in the advertising industry and has been instrumental in creating integrated campaigns for notable brands such as Adidas, HBO, and Volvo. Her leadership at Yard NYC focuses on challenging traditional advertising norms and amplifying female voices within the industry.235
Education
She holds a degree in Advertising/Copywriting from Berghs School of Communication in Stockholm, which she attended from 2010 to 2012.35
Vision and Impact
In her role as CCO, Karlberg aims to lead Yard NYC's creative vision and enhance its ambition to build impactful brand narratives that resonate culturally. Her appointment is seen as part of a broader effort within the agency to innovate and elevate its creative output.12
