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Ulrik Branner
CEO & Co-Founder at SiteHub
Professional Background
Ulrik Branner is a recognized leader in the construction industry, best known for his progressive approach toward enhancing efficiency and sustainability within construction logistics. As the CEO and Co-Founder of SiteHub, Ulrik is pivotal in addressing a critical issue faced by the industry—material waste on construction sites. It is estimated that over 10% of total material consumption is wasted due to theft, destruction, or mismanagement. This not only incurs economic losses but also contributes significantly to global waste—over 35% according to various studies—and more than 25% of CO2 emissions in many countries. Ulrik's commitment to creating sustainable solutions for the construction sector aims to mitigate waste and improve overall efficiency.
At SiteHub, Ulrik leverages existing technologies and combines them with the expertise of experienced personnel on-site to facilitate smarter logistical operations. The cornerstone of SiteHub's mission is to ensure that the right materials reach the right hands exactly when needed, thus optimizing resources and driving down costs for clients.
Previously, Ulrik held several influential roles that solidified his reputation in the industry. He served as the Head of the Productivity Committee at DI Byggeri within Danish Industry (DI), where he contributed to advancing productivity standards across the construction sector. Additionally, he was the Executive Chairman and later the CEO of LetsBuild, a role in which he guided the company towards innovative growth and collaboration in construction management.
His professional journey includes notable positions such as Group Manager at Ericsson and IT Advisor at Danske Bank, showcasing a strong background in technology and management. Ulrik also founded Teletraders.net and has extensive experience advising major corporations, notably as an Advisor for Ericsson and a member of various boards including DI Build.
Education and Achievements
Ulrik Branner's educational background reflects a strong foundation in management and operations. Although specific details of early schooling remain private, he studied Pre Bachelor at Københavns Universitet, enhancing his analytical and operational skills. Furthering his education, Ulrik completed advanced studies at Stanford University Graduate School of Business, where he acquired cutting-edge business strategies and leadership skills that would prove indispensable throughout his career.
In his early career, Ulrik also studied at Air Traffic Control School Copenhagen, which imparted him with critical organizational and logistical skills applicable to both air traffic management and construction logistics. This breadth of education plays a significant role in how he approaches challenges within the construction industry today.
Achievements
Ulrik Branner’s achievements are notable and contribute greatly to the field of construction management and sustainability. His role as CEO and Co-Founder of SiteHub places him at the forefront of innovative solutions aimed at reducing material waste and improving logistical efficiency in construction projects. Through SiteHub, he has been instrumental in delivering solutions that not only enhance productivity but also promote environmental sustainability in a sector that significantly impacts our planet.
Under his leadership as the Head of the Productivity Committee at DI Byggeri, Ulrik was pivotal in advocating for measures that improved productivity metrics within the construction industry. His previous roles at LetsBuild, where he shaped the company's vision as both Executive Chairman and CEO, have demonstrated his capability to lead organizations towards technological adaptation and innovation.
Furthermore, Ulrik's experience at Ericsson and Danske Bank, alongside his advisory roles, showcases his extensive influence on systems integration and operational efficiency across various sectors. The foundation he laid through his role at Teletraders.net reflects his entrepreneurial spirit and long-term commitment to enhancing service delivery in technical environments.
Through this diverse and dynamic career trajectory, Ulrik Branner exemplifies a commitment to advancing sustainable practices in construction while leveraging technology to combat inefficiencies and improve project outcomes.