Uli Heimann

Uli Heimann is the Executive Director of Data Strategy at TRACK GmbH, a Hamburg-based agency specializing in brand experiences. He joined TRACK in June 2024, bringing extensive experience in data strategy from his previous roles. Before joining TRACK, Heimann worked at Accenture Song, where he served as the Data Chapter Lead, focusing on marketing technology consulting. His career also includes significant positions at Zalando, where he was the Director of Data Solutions, and at the Omnicom Media Group as Managing Partner for Programmatic Data Strategy.123

Heimann holds a degree from Freie Universität Berlin and has built a professional network of over 500 contacts on LinkedIn.34 His expertise is centered around leveraging data to enhance marketing strategies and drive business growth.