Ulf Johansson

Director at Smith and Jones Films, LA & London

Ulf Johansson is a highly accomplished and award-winning commercial film director at Smith and Jones Films, an international film production company with offices in Los Angeles and London.1 2

Career Highlights

Johansson is renowned as one of the most awarded commercial directors in the world.1 His work has gained significant recognition and accolades:

His creations are on permanent display at the Museum of Modern Art in New York
His work is regularly reviewed in prestigious publications like the New York Times, Vanity Fair, and USA Today
He has won 2 Cannes Grand Prix awards
He has been nominated for an Emmy

Directorial Style

Johansson is known for his exceptional storytelling abilities:

He is described as a master storyteller who creates beautifully crafted tales
His work is characterized by delivering genuine emotional connections with the audience
He is the sole director at Smith & Jones Films

Awards and Achievements

Ulf Johansson's impressive list of awards includes:

32 Cannes Lions
32 Clio Awards
15 One Show Awards
24 British Television advertising awards
10 AICP Awards

Collaborations

Johansson works closely with Philippa Smith, the founder and executive producer of Smith & Jones Films. Together, they deliver campaigns that stand out with a unique visual language.1

Recent Work

Some of Johansson's recent directorial works include commercials for well-known brands:

Pringles: "Nights In" commercial (2023)3
Geico: "Master Plan" commercial4
CarMax: "BeetleMax" commercial (2024)5

Ulf Johansson's extensive experience, unique storytelling approach, and numerous accolades have established him as a prominent figure in the world of commercial film direction.