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Ula Lachowicz
SaaS & Enterprise marketing - B2B startups advisor - General Manager - Business consulting
Professional Background
Ula Lachowicz is a seasoned marketing and communications professional with over a decade of experience in leading teams and managing projects for B2B startups, especially in the SaaS and enterprise software sectors. Her extensive career has equipped her with a deep understanding of the dynamics involved in marketing strategies that not only drive lead acquisition but also build solid brand awareness. Ula's expertise lies in owning multifaceted marketing and communication strategies while effectively managing budgets and optimizing campaigns to achieve tangible results.
Throughout her career, Ula has been instrumental in supporting founders from various industries in executing successful go-to-market strategies and launching innovative products. Her commendable involvement in fundraising efforts, along with adept management of product pivots and crisis communication, showcases her versatile skill set. Ula's ability to engage with various audiences, from enterprises to startups, investors, and market analysts, reflects her commitment to fostering collaborative relationships and advancing business objectives.
Ula's approach to leadership is defined by mindfulness, allowing her to cultivate a supportive and productive work environment. She adopts the Getting Things Done (GTD) methodology, which serves as a guiding framework in her professional life. Additionally, Ula highlights her commitment to community engagement as she has co-founded initiatives such as Polish Berlin Tech and Polish Tech Night, which aim to connect tech professionals and foster innovation within the Polish and Berlin tech scene.
Education and Achievements
Ula Lachowicz has established a solid academic foundation that complements her professional undertakings. She holds a Master's degree in Sociology from the University of Gdansk, where she developed valuable analytical skills and a deep understanding of social dynamics that play a crucial role in marketing and communications. Furthermore, Ula pursued postgraduate studies in Public Relations at Uniwersytet SWPS, which equipped her with the necessary tools to handle communication strategies effectively and cultivate positive public perceptions for businesses.
Ula's professional journey is marked by a series of significant roles and responsibilities that reflect her capability and versatility. She has served as a General Manager and Vice President of Marketing at Neufund, where her contributions were pivotal in steering the company's marketing efforts and establishing a strong brand presence in the industry. Her tenure as interim co-CEO at Neufund further showcased her leadership abilities and her capability to guide teams through pivotal transitions.
Her background also includes being the VP of Marketing at Neufund, where she was responsible for shaping marketing strategies that aligned with business goals. Before her roles at Neufund, Ula held key positions in respected organizations, including Head of Marketing at Styla, Global Marketing Strategy Contractor at Brand24, and Marketing Director at Phonedeck. These roles honed her skills in market analysis, customer engagement, and brand management.
In earlier stages of her career, Ula gained valuable experience as a Brand Manager and Marketing Communications Coordinator at PayLane, where she played a crucial role in developing and executing marketing campaigns. She also directed marketing strategies at Hospice Foundation, engaging with various stakeholders to promote organizational goals. Ula's initial experiences in sales, including roles at BluePay S.A. and Blue Media, provided her with insights into customer relationships and business development, which continue to inform her marketing practices today.
Achievements
Ula Lachowicz's journey in the marketing and communications landscape is filled with remarkable achievements that highlight her proficiency and dedication. One of her core accomplishments includes co-founding the Polish Berlin Tech initiative. This project serves as a testament to her commitment to fostering a collaborative tech community and creating opportunities for professional growth and networking among tech enthusiasts.
Her work at Neufund has also been particularly noteworthy. As the General Manager and VP of Marketing, Ula made significant contributions that enhanced the brand's visibility and reputation within the competitive startup ecosystem. Her approach to integrating mindful leadership and the GTD methodology not only streamlined team processes but also cultivated a motivated workforce focused on achieving collective goals.
Ula's collaborations with diverse stakeholders, from entrepreneurs to journalists, illustrate her capacity to engage with varied audiences effectively. This multifaceted interaction has allowed her to cultivate an extensive professional network, which has proven beneficial in driving brand strategies and enhancing business development initiatives.
With a track record built on delivering results, Ula Lachowicz continues to lead with a unique blend of creativity and strategic thinking, bringing innovative solutions to the forefront of the marketing landscape. Her journey exemplifies the dynamic interplay of education, leadership, and community involvement, making her a respected and influential figure in the B2B startup arena.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.