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Tyler Mathes
Director at From Little Things
Professional Background
Tyler Mathes is a highly accomplished E-commerce and Digital Marketing professional with over 15 years of dedicated experience in helping businesses thrive through innovative digital marketing strategies. His comprehensive knowledge and hands-on approach have empowered numerous organizations to excel in the dynamic digital landscape. Tyler's career is marked by impressive roles, reflecting his expertise in e-commerce management, marketing strategies, and digital communication.
In his current position as the Director at From Little Things, Tyler leads a team dedicated to creating impactful digital marketing solutions. His leadership is characterized by a forward-thinking perspective and a commitment to understanding market trends, ensuring that the organization remains at the forefront of the industry.
Prior to his role at From Little Things, Tyler contributed significantly to ThreeByOne as the E-Commerce Manager, where he streamlined online operations and maximized sales potential. His contributions at Van Laack Australia Holding as the Group Online Channel Manager further emphasized his prowess in managing digital platforms, cultivating customer relationships, and enhancing the online shopping experience.
Throughout his career, Tyler has also demonstrated exceptional sales and marketing capabilities, having successfully held the position of National Sales Manager at Georg Jensen. His strategic approach to marketing was further showcased during his time as the Marketing and PR Manager at Bang & Olufsen, where he played a pivotal role in enhancing brand visibility and customer engagement.
Education and Achievements
Tyler's educational background is foundational to his successful career. He obtained a Graduate Certificate in Business with a specialization in Marketing from Monash University, equipping him with essential business and marketing acumen. This advanced education has enabled him to craft targeted strategies that resonate with consumers in an ever-evolving market.
In addition to his graduate studies, Tyler pursued a Diploma in Digital Marketing from the Chartered Institute of Marketing, solidifying his expertise in digital channels and marketing analytics. This qualification has empowered him to leverage digital tools and techniques effectively, creating campaigns that deliver measurable results.
Tyler's academic journey commenced at La Trobe University, where he earned a Bachelor’s degree in Media Studies. This educational background provided him with a unique perspective on media, communication, and branding, which he continues to apply in his professional endeavors.
Key Achievements
Tyler Mathes's 15 years of experience have been marked by a series of significant achievements:
- As Director at From Little Things, he has led successful campaigns that significantly increased client acquisition and retention rates.
- At ThreeByOne, Tyler implemented e-commerce strategies that resulted in a substantial increase in online sales, showcasing his ability to adapt to changing market conditions.
- His tenure at Van Laack Australia Holding as the Group Online Channel Manager included the successful launch of digital initiatives that enhanced brand recognition and boosted online engagement through targeted marketing efforts.
- As the National Sales Manager at Georg Jensen, Tyler developed strategic partnerships that expanded the company’s market reach and strengthened customer loyalty.
- At Bang & Olufsen, he is credited with the execution of impactful marketing campaigns that elevated brand perception and visibility within the competitive audio market.
- In his early career as the Marketing Co-ordinator at Pioneer Electronics, he contributed to various marketing initiatives that helped set a strong foundation for his future endeavors in digital marketing.
With his extensive career spanning a multitude of roles within the e-commerce and marketing industries, Tyler Mathes has consistently demonstrated his commitment to excellence and innovation. His ability to blend traditional marketing principles with digital advancements makes him a key player in the landscape of digital marketing today.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.