Tyler Forbes Cook

Tyler Forbes Cook is an experienced product management and development executive with over 20 years of experience in the digital and technology sectors. He is currently a member of the Chief Digital Officer (CDO) Council at The Conference Board.1

Professional Experience

Tyler's career highlights include:

Vice President of Digital Products at Medifast, Inc.:

• May 2020 - Present
• Based in Lehi, Utah
• Oversees all aspects of the digital experience in a B2B2C health and wellness business
• Built a digital product and development organization from the ground up1

Chief Digital Officer (CDO) at Zija International:

• January 2020 - May 2020
• Oversaw digital and technology integrations following Zija International's acquisition by Isagenix1

Vice President of Product Management & Development - Customer at Overstock.com:

• May 2017 - January 2020
• Led a team of technology product and UX professionals focused on the customer 360 experience1

Director of Product Management & Development - Digital at Asurion:

• March 2013 - May 2017
• Oversaw product development teams serving over 30 million subscribers
• Managed North American web product portfolio with over $1B in annual online commerce1

Key Achievements

Throughout his career, Tyler has demonstrated success in:

• Building and leading digital teams
• Implementing online sales channels
• Driving digital marketing strategies
• Launching social media initiatives
• Developing SaaS products
• Expanding e-commerce operations internationally1

Education

Tyler Forbes Cook attended Westminster College, though specific degree details are not provided in the available information.1

Tyler's LinkedIn profile demonstrates a strong track record in digital product management, e-commerce, and technology leadership across various industries, making him well-suited for his role on the Chief Digital Officer (CDO) Council at The Conference Board.