Tyler Cohen

Tyler Cohen is the Vice President of Marketing at Brickell Men's Products, a role he has held since January 2020. He is based in the Portland, Maine Metropolitan Area and has been instrumental in driving significant growth for the company, reportedly increasing it by over 591%. In his current position, he leads a team of 13 across various functions including e-commerce marketing, engineering, product development, and analytics.

Professional Background

• Vice President of Marketing, Brickell Men's Products (January 2020 - Present)

  • Responsible for strategizing and executing go-to-market strategies for new products.
  • Manages the P&L for all existing products and develops annual marketing plans.
  • Oversees marketing budgets and negotiates partnerships.
  • Established a foundation for marketing reporting using data pipelines and API integrations.
  • Collaborates with supply chain and logistics teams to create sales forecasts based on market trends.

• Manager of Growth Marketing, Brickell Men's Products (October 2018 - January 2020)

• Brand Manager, Brickell Men's Products (April 2017 - October 2018)

• Corporate Recruiter, Wayfair (May 2016 - April 2017)

• Recruiter, MOUNTAIN, LTD. (June 2015 - May 2016)

• Sales Supervisor and Sales Coach, Spectrum (formerly Time Warner Cable) (2007 - 2015)

• Human Resources File Clerk, MaineGeneral Health (October 2004 - June 2006)

Education

Tyler holds a Bachelor's degree in Marketing from the University of Southern Maine.

Skills

Tyler Cohen is proficient in various aspects of marketing, data analysis, and team management, making him a key player in the growth and strategic direction of Brickell Men's Products.