Tyler Barron

Tyler Barron is a high-performing go-to-market leader with over 10 years of experience in SaaS and enterprise technology.1 As the Chief Revenue Officer at Encapture, he leads the go-to-market team for this PE-backed SaaS company that provides an AI platform to help financial institutions automate document-intensive processes.12

Professional Background

Tyler's career has been focused on developing and executing strategies to accelerate revenue growth. His experience includes:

• Chief Revenue Officer at Encapture (2020 - Present): Leading the go-to-market team and managing the strategy for customer engagement.12
• GTM Coach at Sales Impact Academy (2023 - Present).1
• Vice President of Sales at Beck Technology Ltd (2014 - 2019): Owned commercial functions and led the company to triple-digit revenue growth for four consecutive years.1
• Territory Sales Manager at Autodesk (2013 - 2014).1
• Senior Account Executive at IMAGINiT Technologies (2011 - 2013): Averaged 135% quota attainment.1

Education

• MBA from Dallas Baptist University (2011 - 2013).1
• BBA from Dallas Baptist University (2007 - 2009).1
• Graduate Certificate in Innovation and Entrepreneurship from Stanford University Graduate School of Business.1

Achievements and Leadership Style

Tyler has a proven track record of success in developing and executing strategies to accelerate revenue growth.2 He leads Encapture's revenue department with a culture of constantly iterating excellence, which has contributed to the company's tripling of revenue.2 As a leader, he considers himself a "doer" rather than a "talker," focusing on execution, building trust within his teams, and providing genuine, productive feedback.2

Role at Encapture

At Encapture, Tyler leads the go-to-market team for a platform that provides intelligent automation solutions to banks like Wells Fargo, Frost Bank, and Truist.2 The company's technology helps financial institutions improve customer experience, drive top-line revenue, and achieve higher lending conversions.2 Encapture's solutions address critical areas such as reducing loan turn times, increasing team bandwidth, automating manual checklists, and reducing compliance risk.2

Personal

Tyler lives in Dallas, Texas, with his wife, two sons, and two mini donkeys.2 He is also involved with Pavilion, a private community of GTM executives, where he serves as a DFW Founding Member and Former Co-Chair.1