Tye DeGrange 📈

Tye DeGrange is a growth expert with a primary focus on Paid Marketing and Conversion Rate Optimization (CRO), boasting an impressive 19 years of data-driven acquisition and retention marketing experience in both fortune 500 companies and startups within the consumer and enterprise sectors.

Throughout his career, Tye has been involved in several key roles and projects, including working with the eBay Internet Marketing team, assisting startups supported by prominent venture capital firms such as Google Ventures, a16z, Social Capital Partners, Madrona, and KPCB. Tye also spearheaded a team at Amazon with a specific emphasis on Acquisition Marketing, where he achieved notable success, generating over $2M in revenue in under one year for companies like StubHub and ModCloth.

An active participant in the Reforge growth community, Tye DeGrange has managed substantial marketing budgets exceeding $20 million annually. His expertise spans across various marketing channels, including Paid Social, Paid Search, Affiliate/Influencer marketing, Programmatic Display, Conversion Rate Optimization, as well as Analytics & Attribution.

In terms of education, Tye has a diverse academic background, having studied a Bachelor of Arts (BA) in History at UC Santa Barbara. He has also delved into specialized areas through courses such as Retention Series, Retention and Engagement Deep Dive at Reforge, Product Management at Product School, Growth Lecture Series at Reforge, User Experience Design at General Assembly, and Data Analysis at General Assembly. Additionally, Tye has undergone training in Growth Strategy at Reforge and received education at Cardinal Newman High School.

Regarding his professional affiliations, Tye DeGrange held significant positions in various organizations, including being the CEO, Principal, and Growth Marketer at Round Barn Labs, the Head of Growth Marketing at Amazon, CEO, Principal, and Growth Marketer at Round Barn Labs (again), Head of Growth Marketing at Harland Clarke, Head of Growth Marketing at Quotient Technology Inc., Online Marketing Manager at Plum District (backed by Kleiner Perkins), Affiliate Marketing Manager - Internet Marketing at eBay, Digital Marketing Manager at Commission Junction (a division of ValueClick), Account Manager in Digital Display Marketing at AdBrite, Inc., and Media Buyer in Offline & Digital marketing at Bargain Network.