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Ty Liotta
GeekLabs Founder / Brand Innovator / Chief Product Officer / International Biz Dev
Ty Liotta is a creative and innovative e-retailer and consumer products executive with over 16 years of experience in brand strategy, e-commerce, product merchandising, and development.
During his tenure at ThinkGeek, Ty founded the custom manufacturing division, leading to over half a billion in revenue by developing authentic and innovative products across various top licenses like Star Wars, Marvel, and Nintendo.
He has successfully negotiated numerous top brand licenses and has been an innovative executive leader at ThinkGeek, transitioning to the GameStop executive team over the past three years.
Ty Liotta has extensive experience in e-commerce merchandising, product compliance, manufacturing relationships in China, and has facilitated significant acquisitions like the GameStop acquisition of ThinkGeek.
His expertise lies in consumer product licensing, contract negotiation, and driving e-commerce results by leveraging key metrics effectively.