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Tt Yang
Chief Marketing Officer at CouCou catering management
Professional Background
TT Yang is a highly experienced communications strategist with over 20 years of exemplary service in public relations, branding, and communications across the Greater China region. With a robust career that includes senior leadership roles and consultancy positions, TT has become a sought-after expert in her field. Her deep understanding of the intricacies of communications and marketing has made her a trusted advisor to business leaders and organizations navigating various stages of their business lifecycle.
Throughout her career, TT has demonstrated a strong ability to build business vision and cultivate long-term client relationships. As an agency veteran, she possesses extensively honed skills in managing public relations campaigns that not only enhance brand image but also facilitate business growth. TT's leadership roles have included positions within renowned companies where she has driven strategic initiatives, overseen operations, and mentored emerging talent.
Currently serving as Chief Marketing Officer at CouCou catering management, TT brings her wealth of expertise to create innovative marketing strategies that resonate with diverse audiences. Her previous experience includes esteemed roles such as Senior Partner at Art2gether, and Asia CEO at Uniplan, where she played a pivotal role in shaping each organization's strategic direction.
Throughout her tenure, TT has held multiple senior-level positions, including Managing Director for Greater China and Managing Director of China at Text 100, where she led comprehensive communications strategies and established a strong regional presence. Her early career began at Ogilvy Public Relations Worldwide and Burson-Marsteller, where she honed her skills in a fast-paced, dynamic environment.
Education and Achievements
TT Yang's educational background is as impressive as her professional accomplishments. She holds a Master's degree in Communications from Michigan State University, where she refined her knowledge of strategic communication theories and practices. Prior to that, she earned her Bachelor's degree in Banking and Finance from Tamkang University, establishing a solid foundation in business principles that complement her communications expertise.
TT's academic background has greatly influenced her ability to navigate the complex landscapes of business and marketing. This unique blend of skills allows her to approach communications challenges with a strategic mindset and an analytical perspective, ensuring that clients receive comprehensive and effective advice.
Achievements
TT Yang's career is distinguished by a series of notable achievements that reflect her commitment to excellence and her passion for fostering growth within organizations. She has consistently received accolades for her innovative strategies and successful campaign executions, positioning her as a leading figure in the communications field within the Greater China region.
Beyond her professional roles, TT is renowned as a reputable trainer for senior executives, where her insights and strategies empower future leaders to cultivate their communication skills effectively. Her ability to impart knowledge places her at the forefront of executive training in communication, emphasizing the importance of strategic messaging and audience engagement.
TT's legacy in public relations and communications is not only marked by her professional achievements but also by the countless individuals and organizations she has influenced through her work. As she continues to consult with business leaders, her guidance remains invaluable in shaping the future of the communications landscape in Greater China.