Troy Woolery

Troy Woolery is a digital director with a passion for delivering exceptional user experiences. With a strong background in leading UX teams in both enterprise (Procter & Gamble, Kroger) and agency settings (Grey Midwest), Troy emphasizes exceeding KPIs, boosting ROI, and enhancing user experiences to meet end user requirements.

Troy's expertise extends to digital accessibility (A11y), where he has developed process roadmaps for enterprise clients to ensure inclusivity across digital properties for all users.

In his current role as the Director of Digital at Vaco in Cincinnati, Troy leads the Vaco Digital practice, offering holistic User Experience support, content marketing services, digital management resources, and industry-leading digital accessibility assistance. This tailored approach focuses on providing strategic and hands-on client support at the local level.

Troy holds a Master's Degree in Art & Architecture Planning from the University of Cincinnati, where he achieved Dean's List recognition. He also pursued a Bachelor of Arts in Graphic Design at Ball State University.

With an extensive professional background that includes roles such as Adjunct Professor at Miami University, MarTec Capabilities and UX/UI Lead at Procter & Gamble, Senior UX Lead at Kroger, and various positions in user experience, digital arts instruction, and design consultancy, Troy brings a wealth of experience and knowledge to the digital realm.

Troy's commitment to growth and collaboration in the digital space is evident in his multifaceted career that spans educational institutions, corporations, cultural centers, and design agencies.