Southern Methodist University

USAA

Databricks

Senior Demand Generation Manager 

Oversaw and supported the development of brand strategies and marketing programs to ensure long-term success with branding and go-to-market plans for enterprise-level campaigns. Created and executed new business development and product launches specifically aimed at establishing partnerships with targeted C-Level Executives and Fortune 500 companies. Conducted brand campaign optimizations regularly to ensure successful market reach.

•	Develop and maintain email marketing guidelines and best practice to publish and distribute to the business and local markets
•	To devise and maintain the email campaign plan and roadmap through liaison with internal stakeholders and co-coordinating with all teams in the process to deliver against the plan.
•	Implement testing plans for content, CTA's, headlines and offers to improve the results and relevancy of campaigns.
•	Demonstrated understanding and experience in technologies, processes and procedures related to e-mail, search, online and target marketing
•	Drove Agile Delivery to Marketing by equipping newly developed Agile teams with industry-leading enterprise Kanban capabilities
•	Scaled Marketing Agile beyond teams to Agile Release Trains (ARTs) or teams of connected teams by enabling Agile Program Management
•	Worked to link business strategy through Agile principles, practices and funding to Agile delivery with Lean Portfolio Management
•	Developed and nurtured 8 Agile Release Trains across Marketing that consists of 39 Agile teams (approx. 217 individual team members). 
•	Trained, developed and nurtured 21 Scrum Masters into seasoned and experienced Marketing Agile Scrum Masters.

Lead Marketing Manager

Led and managed marketing operations and demand generation programs to create effective campaigns and communications for overall corporate promotion. Also played a key role in transitioning the corporate operation to Agile methodology. Strategized and launched new product lines.

•	Develop demand generation campaign/program strategy, objectives, goals metrics and define best practices, standards, and processes to drive successful customer acquisition and retention opportunities
•	Coaches and develops employees belonging to the product development team, on an ongoing and real-time basis, to drive maximum performance and engagement levels to achieve desired business results.
•	Leads a team to analyze internal and external data and member information to support formulation of product strategy and enhance competitive intelligence.
•	Builds, plans, implements and reports on a comprehensive digital marketing strategy to optimize spend and achieve tangible results across multiple channels, including paid search, SEO, SEM, display, lead aggregators, paid social media, and external vendor leads
•	Work closely with marketing team and/or agency partners to create digital advertising assets and messaging to maintain alignment with brand standards

Senior Marketing Officer

•	Facilitates all aspects of product delivery for of the email, direct mail, digital, social media and media  product lines. Acts as the product content expert and leads the product marketing efforts by managing product information flow and ensuring effective communication of product strategies and brand objectives through email.
•	Implement testing plans for content, subject lines and offers to improve the results and relevancy of campaigns.
•	Develop and maintain email marketing guidelines and best practice to publish and distribute to the business and local markets
•	To devise and maintain the email campaign plan and roadmap through liaison with internal stakeholders and co-coordinating with all teams in the process to deliver against the plan.
•	Implement testing plans for content, CTA's, headlines and offers to improve the results and relevancy of campaigns.
•	Demonstrated understanding and experience in technologies, processes and procedures related to e-mail, search, online and target marketing
•	Drove Agile Delivery to Marketing by equipping newly developed Agile teams with industry-leading enterprise Kanban capabilities
•	Scaled Marketing Agile beyond teams to Agile Release Trains (ARTs) or teams of

Senior Product Marketing Manager

•	Identify needs and provide training for sales force notably on contract management, selling skills, selling solutions and account management. 
•	Explore and evaluate new business opportunities including alliances and partnerships by targeting decision makers such as CEO’s, CFO’s and other Senior Lever Management
•	Direct key account management and maintain alignment with strategic plans and leading edge approach to delivering value. 
•	Develop and publish newsletters, website messages, social media announcements and messages, press releases, periodic reports and stakeholder communications
•	Develop and deploy public affairs strategy 
•	Development and creation of all proprietary CRM tools to facilitate interaction with customers through all channels (personal, letter, fax, phone, web, e-mail marketing, social media platforms) 
•	Identify and deploy SEO tools designed to help with every aspect of search engine optimization, including on-page targeting, site crawl ability, competitive analysis, rank checking and keyword difficulty
•	Develop and deploy methodologies for the use of social networks, online communities, blogs, wikis or any other collaborative internet form of media for marketing, sales, public relations and customer service.
•	Define product road map and lifecycle strategies to ensure margin is maximized 
•	Lead Product Managers in the development, deployment, review and monitoring of price policies and price management, and monitor and influence on COGS of all line of products
•	Evaluate for best practices on contract and sales management, implementing control systems for effective management

Boral Material Technologies, Inc.

Marketing Director

•	Responsible for developing all sales & marketing strategies for over- the - road and fleet customers
•	Monitoring and assessing all diesel fuel sales activity throughout the state of Texas
•	Marketing diesel fuel and gasoline programs to new and existing customers through cold-calling, trade associations and networking
•	Development and creation of all proprietary CRM tools to facilitate interaction with customers through all channels (personal, letter, fax, phone, web, e-mail, social media platforms) 
•	Creating and analyzing fuel studies to optimize savings on fuel purchases

Troy Williams