Troy Rice

Troy Rice, CEO of Total Wine & More

Troy Rice is the Chief Executive Officer of Total Wine & More, the largest independent retailer of fine wine, spirits, and beer in the United States. He joined the company in 2017 as Chief Stores Officer and was promoted to CEO in May 2022.34

Under Rice's leadership, Total Wine & More has continued its rapid expansion, opening an average of 15 new stores per year across 27 states.1 The company now operates 252 stores nationwide.2

Prior to joining Total Wine & More, Rice held senior leadership positions at several major retailers, including:

• Office Depot: COO and President of Retail, leading the retail merger of Office Depot and Office Max1
• Toys R Us: EVP of Stores and Services, leading their omni-channel efforts1
• The Home Depot: Various roles over 16 years, culminating as Division President of the Northern Division with over 600 stores and $24B in revenue1

Rice grew up working in his father's grocery store, where he learned the values of customer service, teamwork, and a strong work ethic at an early age.1 He credits legendary Home Depot founders Bernie Marcus and Arthur Blank as personal mentors who instilled in him the core trait he seeks to emulate in his own leadership.1

As CEO, Rice has overseen Total Wine & More's strategic shift during the pandemic, which led to accelerated success for the company.1 He is committed to fostering a culture of excellence and innovation to deliver the best possible experience for Total Wine & More customers.12