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Troy Muir🥷
Global Marketing Director - 2020 Marketing Team of the Year - Digital, CRM, Martech and Strategy
Troy Muir is a seasoned professional in the field of digital marketing, customer experience, and strategy. Here are some key points about his background and experience:
Current Role
As of July 2021, Troy Muir has been serving as the Global Director - Digital Experience & Channels at Movember, a prominent men's health charity.1
Professional Experience
- Before joining Movember, he was the Director - Digital & Direct Channels at the National Heart Foundation of Australia from October 2018 to July 2021, where he developed and implemented marketing strategies to achieve fundraising targets and improve health outcomes.1
- He has also worked at Coles in various roles, including Digital Operations Manager and Data Marketing Manager for the flybuys loyalty program from 2012 to 2018.1
- Earlier in his career, he held positions such as Head of Insights and CRM at WeAreDigital and Senior Marketing Analyst at Coles.1
Education and Certifications
- Troy Muir holds a Diploma of Business, Marketing/Marketing Management from the Australian Institute of Management (2009-2010).1
- He has various certifications, including Behavioural Sciences for Brands from Cannes Lions School, Programming Foundations: APIs and Web Services from LinkedIn, and several certifications from Section4, such as Prof G Certified Strategist, Prof G Certified Brand Strategist, and Section4 Certified Product Strategist.1
Key Areas of Focus
His expertise includes strategic marketing direction, tactical marketing execution, deep consumer data analytics, digital communications strategy, digital marketing campaign targeting, post-campaign analysis, market insights, technical process design, and business intelligence development.1
Recent Developments
As of August 2024, Troy Muir has joined the LifeChanger Foundation, bringing his unique blend of skills to support the organization's mission.3
Troy Muir is known for his energetic approach to mixing strategy and creativity in building brands through effective marketing, and he is also an enthusiastic speaker, foodie, soccer player, and proud father.2
