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Troy Kitch
PLG leader | evidence-based and data-driven | Private Equity Operating Executive | ex-1Password, Malwarebytes, and Oracle
Troy Kitch is a seasoned product leader with a 25-year background in building software, security, and B2B SaaS products that drive human impact and standout in the industry.
He excels in crafting compelling narratives that elevate the customer experience by aligning technical concepts with emotionally connecting stories.
With expertise in product strategy, messaging, PLG playbook creation, and market alignment, Troy has a proven track record of delivering data-driven results that resonate with global audiences.
His career includes leadership roles at reputable companies like 1Password, Malwarebytes, Oracle, and more, where he oversaw product, marketing, and customer success initiatives.
Troy's educational background includes a B.S. in AgBusiness Marketing from California Polytechnic State University-San Luis Obispo.
Passionate about strategic board games, Troy brings a people-first approach to balancing data analysis and experimentation in product development, aiming to shape exceptional customer experiences through storytelling.