Troy Carter

Troy Carter is a prominent figure in the music and technology industries, known for his successful career as a talent manager, entrepreneur, and investor. Here are key details about Troy Carter:

Career Highlights

Troy Carter founded Atom Factory, a talent management and media production company, in 2010.1 He served as the chairman and CEO of Atom Factory, where he rose to prominence by nurturing the careers of global superstars including Lady Gaga, John Legend, and Meghan Trainor.3

Current Roles

Currently, Troy Carter is:

• Founder and CEO of Venice Music, a music technology company providing SaaS and Premium Services for independent music artists3
• Founder and CEO of Q&A, a technology and media company focused on powering the business of music via distribution, services, and data analytics4

Previous Positions

• Global Head of Creator Services at Spotify (2015-2018)3
• Entertainment Advisor to the Prince Estate (2017-2022)3

Entrepreneurship and Investments

Carter's interest in technology led him to form AF Square Investments. He has made early investments in numerous successful startups, including:

• Uber
• Lyft
• Dropbox
• Spotify
• Warby Parker
• Thrive Market3

Background

Born on November 14, 1972, in Philadelphia, Pennsylvania, Carter dropped out of high school at 17 to pursue a career in the music industry.1 He started as an intern for Bad Boy Records and worked his way up in the industry, facing significant challenges before achieving success.1

Achievements and Recognition

• Emmy Award nomination for his work on the HBO special "Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden"1
• Trustee for The Aspen Institute, Los Angeles County Museum of Art, and the Rock & Roll Hall of Fame2

Troy Carter's career trajectory showcases his ability to adapt and thrive in both the music and technology sectors, making him a respected figure in both industries.