Trisha Fridrich

Trisha Fridrich is a driven and innovating leader with an extensive background in the tourism and hospitality industry, business consulting, and grassroots advocacy. Her experience includes serving as the Vice President of Business Development, Director of Finance and Marketing, and Marketing and Administration Manager at Ride the Ducks of Seattle. Trisha is also a former Board President at Puget Sound Attractions Council. With an MBA in Finance and Human Organizational Performance from Vanderbilt University, she ventured into entrepreneurship and became the Principal at The L&W Team, where she empowers businesses to thrive by increasing their bandwidth, focusing resources on strategies, and providing empathic conversations. Trisha is also well-versed in Ruby on Rails development, making her capable of leveraging technology to streamline operations and achieve peak efficiency. She is an outspoken and curious person, always challenging the status quo to drive change, growth, and effectiveness. Additionally, Trisha has a passion for cooking, and you will often find her making delicious feasts for family and friends.