Tricia Yeonas

Tricia Yeonas is the Associate Director of Customer Relationship Management (CRM) at Lunar Solar Group, a marketing solutions company based in New York City. She has a strong background in CRM, focusing on developing and executing strategies that enhance client acquisition and retention through data-driven insights and personalized customer experiences.12

Education and Career Background

Tricia graduated from Dartmouth College, where she earned a degree in Psychology and Spanish. This educational foundation has likely contributed to her understanding of consumer behavior, which is essential in her role at Lunar Solar Group.5

Professional Contributions

In her position, Tricia emphasizes the importance of integrating acquisition strategies with retention efforts, advocating for a holistic approach to customer engagement. She has been involved in discussions at industry events, such as the Yotpo Revolve: The Retention Marketing Summit, where she shared insights on creating effective retention strategies that prioritize customer experience.24

Current Role

At Lunar Solar Group, Tricia leads initiatives that aim to optimize customer relationship management across various digital platforms. Her work involves leveraging marketing technology to build effective customer acquisition and retention programs tailored to client needs.35

Overall, Tricia Yeonas plays a pivotal role in shaping the CRM strategies at Lunar Solar Group, contributing to the company's growth and success in the marketing industry.