Tricia Rice

Tricia Rice is a seasoned professional in the digital music industry, with over two decades of experience in digital marketing, artist & label partnerships, content promotion, and project management.

Having worked with a variety of platforms and genres, Tricia has a deep understanding of the digital landscape and has contributed to the success of numerous musicians' careers through innovative promotional programs.

At Spotify, Tricia immersed herself in increasing music discovery and engaging fans with compelling catalog content from a diverse range of artists.

During her tenure at Welk Music Group, she led digital marketing, sales, and business development for indie labels, significantly impacting the success of artists like Matt Nathanson, Greg Laswell, and John Fogerty.

Tricia's expertise spans across digital sales, marketing strategy, social media marketing, website development, consumer engagement, and email marketing.

With a Bachelor of Science in Broadcast Journalism from Oklahoma State University, Tricia combines her passion for media with a strong digital acumen, evident from her roles at BMG, TRDigital Consulting, and The Hype Council.

Her contributions in content production, artist partnerships, and catalog management have solidified her reputation as a strategic leader in the digital music sphere.