Tricia Cedotal

Tricia Cedotal is a Sales, Marketing, and Strategic Relations Professional with over 20 years of experience in developing and implementing successful programs and strategies to boost market share, profitability, and business growth globally.

Her expertise lies in areas such as Brand Strategy, Global to Local Strategy & Execution, Commercialization Excellence, Market Shaping & Development, Business Development & Acquisition, Product & Portfolio Management, Organizational Change Leadership, and Cross-Functional Team Leadership.

Tricia studied BS in Psychology at the University of Louisiana at Lafayette and has held key positions in various renowned organizations such as the American Diabetes Association and Johnson & Johnson.

As Vice President of Corporate Alliances-Healthcare Organizations at the American Diabetes Association, Tricia has demonstrated strong leadership in building relationships and driving collaborations within the healthcare sector.

Prior to this role, she served as the Managing Director of Corporate Alliances and held other significant roles at Johnson & Johnson, where she showcased her expertise in Global Professional Relations, Government Affairs, Business Development, and Organizational Leadership.

With a proven track record in sales, marketing, and strategic planning, Tricia's contributions have been instrumental in the success and growth of the organizations she has been a part of, making her a respected figure in the field.